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Writer's pictureCheré Dastugue Coen

Mississippi's Fridamania

Ninth annual Frida Fest takes over Bay St. Louis on Saturday, July 13, 2024.

Frida Kahlo, a magical realist Mexican painter whose vibrant artwork defined a nation, inspired women and influenced fashion, has become a role model for artists, political activists and those wanting to dress up and have a good time. And Fridamania has spread to Coastal Mississippi where the annual Frida Fest happens every summer in Bay St. Louis.

 

The ninth annual Frida Fest takes over Old Town Bay St. Louis from 6 p.m. to 10 p.m. Saturday, July 13, 2024. There will be a Frida-look-alike contest, face painting, art demonstrations, music and more! Best of all, it’s free.

 

Frida Fest started in 2015 by Ann Madden & Sandy Maggio to celebrate the life and art of Frida Kahlo. The town's coffee bistro Mockingbird Cafe has been a major participant and the site of many festival events. Proceeds from the festival’s Frida look-alike contest will go to a deserving charity or organization.

Frida Fest in Bay St Louis
Photo by Ellis Anderson, The Shoofly Magazine

2024 FRIDA FEST SCHEDULE

Grab your Frida flare from Old Town Bay St Louis shops such as Flirty Girl Bay St Louis, The Shop of Century Hall, and Gallery 220.


Frida 5Kahlo Run* by Bay Saint Louis Running Company | 8 a.m.


Bay Paint Out at 220 Main | 10 a.m. to 5 p.m.

 

Dodie Connor resin art demo at 220 Main | 10 a.m. to 11:30 a.m.


Braids & Makeup by Connie Bourgeois at Second St. Salon | 1 p.m. to 4 p.m.

 

Special Frida food & drink menu at Mockingbird Cafe | 3 p.m. to 9 p.m.


Frida Look-Alike packet pick-ups on the left-side porch | 4 p.m. to 6 p.m.


Andrew Switzer live Frida painting at Mockingbird Cafe | 5 p.m.-until


DJ Doug Funnie of Good Earth Records providing the tunes | 5 p.m.-until


Frida Look-Alike* Contest participants line up at 6:30 p.m. The contest starts at 7 p.m. and is open to everyone — women, men, children and pets! Visit their website to sign up or register in person the day of the event until 6 p.m. Need help completing your Frida look? Visit Bay St. Louis’s local boutiques.

 

*Tickets are required only to participate in the Look-Alike Contest & the Frida 5Kahlo Run.


Weird, Wacky and Wild South is written by travel and food writer Cheré Dastugue Coen, who loves the vibrant art of Frida Kahlo and a creative Southern festival.

 

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